Cortez voters will decide whether the city’s lodgers tax should increase from 2% to 6% during the Nov. 3 general election, and to answer questions regarding the ballot issue, city officials are hosting a public information session Sept. 15 during the lunch hour.
The city council adopted the official ballot language Aug. 11 after a final reading, bringing the question to voters on raising the current 2% lodgers tax, which has remained unchanged since 1981. The 1981 increase was from 1% to 2%.
The public information session takes place from 11:30 a.m. to 1:30 p.m. at the Cortez Area Chamber of Commerce, 20 W. Main St. According to a news release, more sessions are planned, and once those details and times are finalized, it will be posted on the city website.
The lodger’s tax applies to those who book commercial hotels, motels and short-term rentals. The current tax generates about $250,000 per year, according to the city.
If approved by a majority of the voters, officials anticipate it could raise more than $750,000 per year.
The council determined additional funds are needed for investing in development and improvements that continue to attract tourists.
The ballot language directs those dollars toward tourism marketing, including to advertise the community. Ballot language also directs dollars to investing in arts and cultural events, programs and facilities, and investing in economic development, such as redeveloping properties or infrastructure in the city to improve its walkability, landscapes, structures or other improvements.
Lodgers tax rates for Cortez and nearby communities:
Cortez (current) - 2%
Cortez (proposed to voters Nov. 3) - 6%
Durango - 5.25%
Grand Junction - 6%
Montrose - 6%
Rico - 7%
Ridgway - 6%
Denver - 10.75%
(Source: City of Cortez)
Voters can check their voter registration ahead of the Nov. 3 general election or register to vote at GoVoteColorado.gov.
awatson@the-journal.com
