La Plata County-based nutrition mix seller Tailwind Nutrition has been named as a finalist in the Consumer Brand of the Year category.

Winners will be announced April 7.

Tailwind, originally based in Dolores, manufactures all its products at its facility near Bayfield and plans to remain a local company. The brand's core products are Endurance Fuel and Recovery Mix, which are both designed to taste good and be easy on the gut for endurance athletes.