NYC, San Francisco and other US cities capping LGBTQ+ Pride month with a mix of party and protest

Revelers crowd the sidewalk and peer from windowsills during the Pride March on Sunday, June 29, 2025, in New York. (AP Photo/Olga Fedorova)

NEW YORK (AP) — The monthlong celebration of LGBTQ+ Pride reached its rainbow-laden crescendo as New York and other major cities around the world hosted parades and marches on Sunday.

Pride celebrations are typically a daylong mix of jubilant street parties and political protest, but this year’s iterations took a more defiant stance as Republicans, led by President Donald Trump, have sought to roll back LGBTQ+ friendly policies.

The theme of the festivities in Manhattan was, appropriately, “Rise Up: Pride in Protest.” San Francisco’s Pride theme was “Queer Joy is Resistance” while Seattle was simply “Louder.”

Lance Brammer, a 56-year-old teacher from Ohio attending his first Pride parade in New York, said he felt “validated” as he marveled at the sheer size of the city’s celebration, the nation’s oldest and largest.

“With the climate that we have politically, it just seems like they’re trying to do away with the whole LGBTQ community, especially the trans community,” he said wearing a vivid, multicolored shirt. “And it just shows that they’ve got a fight ahead of them if they think that they’re going to do that with all of these people here and all of the support.”

Doriana Feliciano, a self-described LGBTQ ally, held up a sign saying “Please don’t lose hope” in support of friends she said couldn’t attend Sunday.

“We’re in a very progressive time, but there’s still hate out there, and I feel like this is a great way to raise awareness,” she said.

Manhattan’s parade wound its way down Fifth Avenue with more than 700 participating groups greeted by huge crowds. The rolling celebration will pass the Stonewall Inn, a Greenwich Village gay bar where a 1969 police raid triggered protests and fired up the LGBTQ+ rights movement.

The site is now a national monument. The first pride march was held in New York City in 1970 to commemorate the one-year anniversary of the Stonewall uprising.

Later Sunday, marchers in San Francisco, host to another of the world’s largest Pride events, will head down the California city’s central Market Street, to concert stages set up at the Civic Center Plaza. San Francisco’s mammoth City Hall is among the venues hosting a post-march party.

Denver, Chicago, Seattle, Minneapolis and Toronto, Canada are among the other major North American cities hosting Pride parades on Sunday.

Several global cities including Tokyo, Paris and Sao Paulo, held their events earlier this month while others come later in the year, including London in July and Rio de Janeiro in November.

Since taking office in January, Trump has specifically targeted transgender people, removing them from the military, preventing federal insurance programs from paying for gender-affirmation surgeries for young people and attempting to keep transgender athletes out of girls and women’s sports.

Peter McLaughlin said he’s lived in New York for years but has never attended the Pride parade. The 34-year-old Brooklyn resident said he felt compelled this year as a transgender man.

“A lot of people just don’t understand that letting people live doesn’t take away from their own experience, and right now it’s just important to show that we’re just people,” McLaughlin said.

Gabrielle Meighan, 23, of New Jersey, said she felt it was important to come out to this year’s celebrations because they come days after the tenth anniversary of the Supreme Court’s landmark June 26, 2015, ruling in Obergefell v. Hodges that recognized same-sex marriage nationwide.

“It’s really important to vocalize our rights and state why it’s important for us to be included,” she said.

Manhattan also hosted on Sunday the Queer Liberation March, an activism-centered event launched in recent years amid concerns that the more mainstream parade had become too corporate.

Marchers holding signs that included “Gender affirming care saves lives” and “No Pride in apartheid” headed north from the city’s AIDS Memorial to Columbus Circle near Central Park.

Among the other headwinds faced by gay rights groups this year is the loss of corporate sponsorship.

American companies have pulled back support of Pride events, reflecting a broader walking back of diversity and inclusion efforts amid shifting public sentiment.

NYC Pride said earlier this month that about 20% of its corporate sponsors dropped or reduced support, including PepsiCo and Nissan. Organizers of San Francisco Pride said they lost the support of five major corporate donors, including Comcast and Anheuser-Busch.

Participants head out of Cheesman Park to take part in a parade to celebrate pride month Sunday, June 29, 2025, in Denver. (AP Photo/David Zalubowski)
Revelers participate with bubble machines in the Pride Parade, Sunday, June 29, 2025, in San Francisco. (AP Photo/Godofredo A. Vásquez)
"The Pie Queen" takes part in a parade to celebrate pride month Sunday, June 29, 2025, in Denver. (AP Photo/David Zalubowski)
Participants wave as they ride on a float during a parade to celebrate pride month Sunday, June 29, 2025, in Denver. (AP Photo/David Zalubowski)