Former Osprey CEO Barney joins Durango outdoors agency

Tom Barney Enlargephoto

Tom Barney

Former Osprey Packs CEO Tom Barney has joined Durango-based consulting firm Verde Brand Communications, according to a news release from the company.

Barney will be the company’s chief operating officer.

Verde is a communications consulting company for clients in the outdoor recreation and adventure-travel industries. Barney will work alongside the company’s founder, Kristin Carpenter-Ogden, on the company’s newly launched Verde Strategy division.

“I am thrilled to be working alongside Kristin and the Verde team as we help our industry make the most of both the opportunities and challenges of 2017,“ Barney said in the release.

Barney led Cortez-based Osprey Packs for 15 years, helping to expand the company to 65 countries. Barney left the company in October.

Barney has been working the sales floor at Backcountry Experience in Durango and writing about the experience for outdoor industry news website SNEWS as part of that website’s Retail Immersion Project.

Barney will speak on The Retail Immersion Project during the Outdoor Retailer Winter Market at 3 p.m. Jan. 11 at the Salt Palace Convention Center in Salt Lake City.